![]() ![]() To be considered elite, video conferencing services have to offer complex unified communications functionality that connects users across a wide variety of tools and mediums. Will Amazon's entrance into video conferencing software propel it to the head of another category? Or will Amazon Chime (which is free for up to two users) go the way of the disastrous Amazon Fire ($49.99 at Amazon) (Opens in a new window) smartphone? Just ask eBay, or talk to Sony about how the Reader (Opens in a new window) is doing, or ask Netflix how many Oscars it's won. Amazon CEO Jeff Bezos and company have done an amazing job developing technologies that completely overtake, or threaten to overtake, existing category leaders.
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